Friday, April 29, 2016
LOCASH - 10th Anniversary Party
As the LoCash Cowboys, the duo of Chris Lucas and Preston Brust – now simply known as LOCASH - has enjoyed hits with songs such as “Keep In Mind” and “The Best Seat In The House,” and have written such hits as the chart-
topping “You Gonna Fly” for Keith Urban and “Truck Yeah” for Tim McGraw. They have built their brand through live performances, as well as appearances on some of the most prestigious stages in the world, and have shared stages with acts ranging from Tim McGraw to Kiss. Their music has received over ten million view on YouTube, and they are known as one of the hardest working acts in the music business today.
“They say it takes ten years, and we’ve been out there doing it,” said the duo’s Chris Lucas. “It feels like it’s our year. This is where the stars have aligned. I feel like even though Preston and I are work horses – we go out and do in excess of a 150 shows a year, I think we can now focus more on our music, and the sound that we’ve always wanted to put out. We’ve usually been the ones calling radio. We can sit back and trust who we have on our team and in our corner to do their job, and allow us to focus on songwriting and performing.” Among the duo’s supporters include Kicker Audio, which has sponsored their “Livin’ Loud” tour, Dean Guitars, Under Armour clothing, Mossy Oak, Bowtech, Comcast, and Bud Light. They have also lent their considerable talents to The Outdoor Channel’s All Star Cast. Chris and Preston also believe in giving back to their community, by participating in such charities as D.A.R.E., St. Jude’s Children’s Hospital, and the T.J. Martell Foundation.
The LOCASH story so far has been quite exciting. When looking back at their career path so far, Brust said “We performed in Times Square on New Years’ Eve. That’s one of those coveted live performance slots that a lot of people never get to do – even as an icon. So, that was an energy that we had never felt before, watching the ball drop. I think having Keith Urban recording ‘You Gonna Fly,’ and giving us our first number one song really changed it all, and Tim McGraw doing ‘Truck Yeah” a few months later was huge for us as songwriters. That was his comeback single on Big Machine, and to be a part of that was a great moment for us. Playing the Grand Ole Opry was a big moment, and that’s where we got the idea for “The Best Seat In The House,’ so one thing kind of led itself to the other on that. It all becomes one big journey and one big memory that we are as excited about now as when we started out at the Wildhorse Saloon,” a reference to where the guys first united their musical talents together over a decade ago in the club’s DJ booth.
But, with dynamic new music slated for the first quarter of 2015, the memories will be getting even more plentiful for LOCASH. “I know we can make this new record deal very successful,” says Lucas. We’ve done our due diligence. We’ve threw kindling all over the place, and it’s time to light it. We’ve got a lot of great fans and people who believe in us. I don’t think you can be in a better position than what we are right now. I honestly think that 2015 will be the year that the public will hear great new music from Preston and me on the radio. We have studied with the best, and “For The First Time Ever,” we are confident that our songs and live performances are at the top of their game, so get ready to experience Livin’ Loud with LOCASH.
Saturday, April 30, 2016
Ben Bradford grew up influenced by some of country’s biggest heavyweights — Garth Brooks, Tim McGraw, and Kenny Chesney, but the biggest influences of his life were right under his own roof, and they inspired his music in a myriad of ways.
His older brother, (who was the first one in his family to graduate college and went on to become a radiologist,) bought Ben his first Ibanez guitar and introduced him to all sorts of great music as a kid growing up. And his mom, who has spent every single day on her feet for 38 years owning and running her own hair salon, taught him the power of hard work, perseverance, and following your dreams — no matter where they may lead.
For the active Mississippi boy who always loved school, music was a bit of a curveball, since he spent most of his early years playing baseball, basketball, and football. Having played baseball from age 3 ‘til he was 21, Ben dreamed of a pro career, and was given a summer job by the Memphis Redbirds AAA team as their bullpen catcher during his years in college. “ I did that from 2007-2009, and even got a ring when they won the PCL the last summer I worked there.”
Ben also displayed a passion for writing early on too, and wrote poems before he began putting some chords behind them and turning them into songs. During his first few years of college his brother taught him a few chords on the guitar, and Ben began pursuing music along with a degree in biology and chemistry with the hopes of going to medical school one day. He even spent nearly three months in Central Brazil one summer doing research on the jaguars and wolves of the region in an exclusive program he was chosen to participate in, but music was still enough of a love that he eventually decided to pursue it full time.
Entering the Texaco Country Showdown competition on a whim, Ben was eventually chosen as a Top 10 Finalist in his region, and won it, traveling to the State competition and placing second overall. A local radio station recognized his talent and called on him to open one of their shows for Colt Ford, and soon he was on his way to Nashville to pursue his dream full force. Since then, he’s had the chance to open for acts like Chris Young, Colt, and Grace Potter, and is currently writing with some of Nashville’s best writers.
Thanks to his dad, Ben had an affinity growing up for the classic rock sounds of bands like the Eagles, Led Zeppelin, and Van Halen, but one listen to Garth Brooks “Friends in Low Places” and he became hooked on country, quickly turning his attention to hitmakers like George Straight and Kenny Chesney. He definitely combines all of those influences in his own music, which he describes as “country with a rocking influence.” On songs like “I Need A Cold One,” or “Wasted Time,” he channels that hard-driving energy of classic rock, yet with lyrics and sentiments that fit in perfectly with the songs on country radio today.
For Ben, it’s all about connecting with the audience and giving them a good time.” “I like to get people up and laughing, or crying, or whatever…provide an escape for them for a few hours. I love to see the smile on somebody’s face when they hear a song of mine and instantly start singing it with me. It’s all about getting the people to connect with what you’re doing.”